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| Food Start Ups Should Relish New Marketing Club |
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 Launching in March 2012, the Relish food & drink marketing club has a unique approach to helping producers to take their ideas to the next level.
Having spent many years working in brands, product development and sales throughout the food industry, Relish founders Jo Densley & Claire Hooper decided there must be a way to share that expertise with smaller foodies.
"The hefty price tag involved with hiring a consultant is simply out of reach for most start ups, particularly in these economic times," says Claire. "We wanted to find a way to make the marketing & business advice needed to get a new food business off the ground - or indeed to take a fledgling brand to the next level - as accessible as possible for smaller business owners."
And so the Relish recipe was created.
Jo explains how the club works: "The Relish club will be dishing up all the tricks of the trade - from how to come up with new recipes that sell, to what makes a brand stand out, to insider info on what really makes retailers want to stock new brands. With short video guides, bite size tasks that can be done in minutes, templates to be tailored to each fledgling food brand and interviews with some amazing foodie folk who are already winning at this, we will be helping our foodie members drive their own businesses forwards, at their pace and to their own budget."
To find out more about Relish, email www.relish-marketing.co.uk , where you can download the FREE Relish Recipe to Retail Tips Guide. |
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| Item last updated: Monday January 30 2012 09:55 |
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| Big & Chunky Perfect Match For Rugby League's Big Day |
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 Heinz has announced that its Heinz Big Soup range will be the title sponsor of the Rugby League World Club Challenge final on Friday 17 February, as part of its continued partnership with the Rugby Football League.
The match, taking place at Headingley Carnegie Stadium, Leeds, will see Heinz have its own ‘Heinz Big Soup Challenge’ in honour of the World Club Challenge. Here, match-goers will be able to try out their rugby skills to see who can throw four rugby balls through soup spoon targets as quickly as possible. This will give Heinz the opportunity to engage directly with its target consumers. Heinz Big Soup will also be sampling its big, chunky and tasty soups at the match, to drive awareness and encourage purchase among new and existing customers.
Additionally, the Heinz Big Soup ‘Go Big or Go Hungry’ messaging will be highlighted prominently at the match from the LED perimeter boards surrounding the pitch, to the player shirts, match balls and the all-important man-of-the match and winners’ trophy.
Ruth Carberry, Brand Manager, Heinz Big Soup, said: “We are very excited to be the title sponsor for the Rugby World Club Challenge. The Heinz Big Soup and the Rugby Football League partnership is perfect, as both brands share the same values and appeal to the same type of consumers. We are confident that our sponsorship of this event will help to drive awareness and encourage trial of our tasty Heinz Big Soups.”
The Heinz Big Soup World Club Challenge will also be supported by in-store activation in the major multiples.
Heinz Big Soup is the No. 2 brand in the wet ambient soup category behind Heinz’s range of Classic Soups. The category is worth £325 million value sales and within that the Chunky Soup Sector is worth £36 million value sales. Heinz Big Soup is worth £30 million and has a 83% value share of the Chunky Soup Sector. |
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| Item last updated: Monday January 30 2012 09:55 |
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| Advertising Comeback For Jamie With Young's Seafood Range |
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 Jamie Oliver will make his advertising comeback with a new campaign to promote his Young’s Seafood range.
The new advert is the first time the Jamie Oliver by Young’s range has appeared on TV since its launch back in August 2011.
The campaign debuted on Young’s Facebook page before hitting screens across the nation this week.
The ad will feature Jamie himself cooking in freezing cold conditions.
He is shown frozen into a block of ice at the mercy of a polar bear, and carries the two word strapline: ‘Jamie. Frozen.’
Young’s marketing director Natasha Gladman said: “The range was continuing to grow and re-shape the frozen fish sector by attracting new customers.
“The range is really helping to change perceptions of what the category can offer, and the new fishcake products within the 12-strong range have already grown the frozen fishcake category by a third.”
Jamie Oliver said: “I’m thrilled that we’ve won over thousands of families and won over all these new frozen fish fans.”
The range is available in Tesco, Asda, Sainsbury’s, Morrisons, The Co-operative, Waitrose and Ocado.
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| Item last updated: Monday January 30 2012 09:55 |
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