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David
McNair
With
continued consolidation in the UK
retail sector, Britain's
UK-centric' food manufacturers are being urged to widen their outlook
to overseas markets as a means for growth in 2006.
This call comes at a time when the UK
food and drink export market is experiencing strong growth to both
established and emerging markets, up 3.1% to £4.65 billion in January
to June 2005 (half year) according to the latest figures announced
earlier this month by market development consultancy, Food from
Britain (FFB).
The
food and drink export market has made a dramatic recovery over the
last three years, bouncing back from nearly a decade of decline
to its highest levels since 1996. But
according to FFB a large number of food and drink manufacturers
are making a strategic mistake by ignoring these international opportunities
that could potentially harm the industry's long-term growth and
profitability.
Although
the UK
has a £10 billion food and drink export market, we significantly
lag behind other European nations such as France
and Germany
who export twice as much,said FFB's Chief Executive, David McNair.
With the reputation of world-class innovators, the UK
food and drink industry needs to shed its island' mentality and
become more competitive on the world stage.
Until this happens, we are unlikely to maximise opportunities
overseas and significantly grow our exports beyond the current £10
billion barrier.
Despite
this warning, the 2005 half-year export figures issued by FFB do
offer a glimmer of hope to UK
manufacturers. Markets closer to home
performed the strongest with the EU region up 3.6% to £3.06 billion.
Ireland continues to be our number one overseas market, surging
ahead with a growth of 6% in the first six months of the year, while
Spain bounced back from a disappointing 2004 with an increase of
12%.
The
successful integration of the new member states to the EU now also
seem to be paying dividends to the UK's food and drink manufacturers,
with exports up 13% to £90 million overall to these countries.
Latvia and Poland were the star performers, up 85% and 51%
respectively, albeit off a small base, while other markets showing
positive signs in the first half of the year were the Czech Republic
(up 14%) and Slovakia (up 17%).
Exports
also started to recover to non-EU markets, significantly contributing
to the overall growth to the half-year according to FFB.
The area finished 2% up on the same period in 2004, with
the Asia Oceania markets leading the way with a 16% increase.
The Middle
East
also recorded strong growth of 10%, while the North American market
dropped slightly by 3%.
Sales
of value added products continue to see export success with a growth
of 1.4% January to June 2005, helped by a 16% rise in prepared meat
exports to end the half-year at £65 million. Markets such as Ireland
and the USA
have seen positive performance within value added products in this
period.
Other
product categories performing well include cheese, up 12% to £103
million; beer, up 15% to £166 million; fresh fruit, up 28% to £51
million; and soft drinks, up 20% to £94 million.
David
McNair continues: As these figures illustrate,
there are now more opportunities than ever for UK
food and drink manufacturers across the world in all product categories.
With this country's trade deficit continuing to widen and
UK
retail margins getting increasingly smaller, UK
companies literally cannot afford to ignore the business benefits
of spreading risk when trading in this increasingly global marketplace.
Top
Ten Food and Drink Markets January - June 2005
Market
Value (£m)
Percentage +/-
Ireland
859.7
5.6%
France
561.5
-2.2%
Spain
392.3
11.6%
USA
385.1
-2.8%
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Food
from Britain (FFB), the market development consultancy for British
food and drink companies, helps build UK
and international business for food and drink manufacturers. FFB,
funded by industry and government, works annual with 900 UK
food and drink producers. For further
information visit: www.foodfrombritain.com.
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