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Today's News |
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| Ginsters Launch 2 New Sandwiches To Kick Off 2012 |
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 There is usually little to look forward to in January, but Ginsters, the UK’s number one branded sandwich supplier, is definitely giving shoppers a treat with the launch of three new special edition sandwich SKUs early in 2012.
The Deep Fill Chicken, Ham and Mustard; Cheese and Pickle; and Mozzarella, Vine Tomato and Basil have all been introduced into the range for a two month run, to offer shoppers a range of tasty options to brighten up their new year lunch times.
A brand new addition to the special edition portfolio, the delicious and healthier choice, Mozzarella, Vine Tomato and Basil sandwich includes mozzarella cheese, vine ripened tomatoes and baby spinach with a basil mayonnaise on malted brown bread. Suitable for vegetarians, this special edition is going to be popular amongst health conscious shoppers and those who appreciate a more sophisticated sandwich option.
The Deep Fill Chicken, Ham and Mustard special edition fills a gap in the market for a more substantial and flavoursome meat sandwich and includes British roast chicken, British ham and a mustard mayonnaise on malted bread. The vegetarian Cheese and Pickle special edition features British mature cheddar, sweet pickle and seasoned mayonnaise on oatmeal bead.
Andy Valentine, Head of Brand Marketing for Ginsters, says: “The introduction of the brand new Mozzarella, Vine Tomato and Basil SKU into our special edition portfolio is something we are genuinely excited about this year. It is a more sophisticated sandwich which has mass appeal, and is an attractive offering for women and health conscious shoppers who are looking for a tasty and healthy on-the-go lunch choice.
“With consumers continuing to demand variety in their lunch time choices it is important that we continue to keep our range fresh and contemporary. With these special editions, we can continue to offer a wide range of great tasting sandwiches and wraps full of the best quality locally sourced ingredients at an appealing range of price points.”
Source: Ginsters www.ginsters.co.uk |
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| Item last updated: Friday September 23 2011 11:01 |
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| Spar Sarnies & Wraps Get Revamp From James Hall |
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 James Hall & Co. Ltd is giving its Spar sandwich and wraps range a revamp, with an updated design and four brand new lunchtime products.
James Hall & Co., the Spar distributor for the North of England, is bringing the redesigned wraps and sandwiches to stores with a new, bolder design.
The revamp aims to have more impact on shelves and communicate the different varieties in the range more clearly, while the ‘lighter’ range of products will also be separated from the rest of the range with a new clean, white label.
Three new sandwiches and a new wrap have also been added to the range including: Chicken Tikka & Onion Bhaji; Cheese & Branston and Houmous & Pepper sandwiches; and a Sweet Chilli Chicken wrap.
Eight of the sandwiches and wraps will also donate 5p per sandwich sold to children’s charity, the NSPCC, as part of the wholesaler’s ongoing partnership with the charity.
What’s more, James Hall & Co.’s Meal Deal offering has also been updated to include the Spar Wraps and Spar Milk 500ml, and has a new deal price of £2.75.
Peter Dodding, Retail Director at James Hall & Co., said: “Sandwich and wrap sales have reached more than an incredible £8 million since we launched the Spar lunchtime range a little over two years ago.
“Meal deals are hugely important to convenience store sales – if a consumer comes in for a sandwich, it’s a fantastic way of up-selling to encourage them to buy a full meal. It also helps highlight the fantastic range of Spar Brand lunchtime products on offer.”
To support the revamp, retailers have received a brand new POS kit, including posters, shelf cards, stripping and a banner to help highlight the meal deal and lunchtime range in stores.
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| Item last updated: Friday September 23 2011 11:01 |
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| One-0-One Introduces A Whole New Creative Concept In Burgers |
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 Tillman’s UK has announced its brand-new innovative as the new One-0-One burger range hits the shelves.
Launching into 400 Tesco stores on 26 September with an introductory promotional retail offer, the new range aims to motivate consumers to get creative with a ‘build-your- burger’ concept – with the on-pack tagline ‘It’s all about the 101% taste’.
The One-0-One burger range consists of five unique products, with shapes and flavours designed to fit into more than just a standard burger bun and offering new taste experiences.
The concept encourages people to find their own ’101% taste moment’, experimenting with different breads, fillings and condiments to create their very own ‘Hunger Buster’ burger, for example.
All the 101 burgers are made using quality meat and are best cooked directly from the freezer under the grill, in a pan or on the barbecue.
The burger varieties, four made from beef and one from pork, all have a meat content of 98% and will be priced from £2 to £3 (off promotion).
The packaging has been designed to have an original, natural appearance with a wooden background design, plus little oval windows on the front of the packs so shoppers can see the burgers before they purchase them – a rare visibility in frozen food packaging and a first for Tesco’s frozen aisles.
The back of each pack also offers a build-your-own burger serving suggestion.
Jon Gymer, director of Tillman’s UK, said: “Our delicious, innovative new burgers are all about inviting consumers to find their very own ‘101% moment’, by establishing a burger build culture via our website and on-pack ideas.
“The exceptionally high quality of these products means we are targeting primarily an ABC1 market and the packaging will ensure strong on-shelf impact, using the in-built, shelf-ready packaging.
“We are really excited about this launch and are looking forward to creating a new era in quality frozen burgers for the UK market.”
The One-0-One burger range comprises:
* One-0-One ‘Big Boy’ Half Pounders – an oblong-shaped burger that is convenient to cook and has been designed to fit on a ciabatta or baguette bun (454g pack, 2 x 227g)
* One-0-One Sandwich Burgers – available in two flavours, Classic (pure beef, seasoned with salt & pepper) and Teriyaki (pure beef, traditional Teriyaki spiced).
* An oblong, thin shape that is designed to fit on a baguette or ciabatta (300g pack, 3 x 100g)
* Mini Burgers – made from pure beef, seasoned with salt & pepper, designed as a snack/bite or for a party (320g pack, 8 x 40g)
* One-0-One Pork Burgers – the only fully cooked product within the range, made from pork and ready in minutes (320g pack, 4 x 80g). |
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| Item last updated: Friday September 23 2011 11:01 |
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