Morrisons Launch New Frozen Convenience Range Codenamed 'M'
Morrisons is launching its first M Kitchen frozen convenience range.
The launch is part of the wider M Kitchen roll out that will see more than 300 “restaurant-quality” recipes available in-store.
The frozen launch follows the unveiling late last year of the chilled range that included M Kitchen Bistro, a collaboration with five of the UK’s leading chefs, including Aldo Zilli and Pierre Koffmann.
The new M Kitchen frozen convenience range of English, Chinese, Indian and Italian meals was developed by Neil Nugent, Morrisons executive chef and head of innovation, and his team of chefs in the M Kitchen.
The new range comprises 29 classic dishes, eleven of which are brand new recipes, including Satay Noodles, Cumberland Pie and Sundried Tomato & Mascarpone Pasta.
All items in the range will be priced at £2 or two for £3, and £3.50 for the family-sized options.
Morrisons commercial director Richard Hodgson said: “The launch of M Kitchen frozen range is another important step forward for Morrisons, growing a range of products that customers will literally want to cross the road to buy, making Morrisons a destination for dining in.”
Browns Introduce 'Take me Away' Premium Microwave Snacks
Browns had unveiled their new Take Me Away range.
“Take me Away” is a range of premium frozen, pre-cooked, microwavable snacking foods which take minutes to prepare.
The range includes; Hot and Spicy Chicken Wings, Salt and Pepper Chicken Wings, Hickory Ribs and Spicy Boneless Ribs.
A gap in the UK protein snacking market was recognised for a premium range.
Within this range Browns have created a unique product in this market with the Spicy Boneless Rib, offering a bone free, mess free pork snack.
These products are currently available in Macro and will be available in Sainsbury’s from January 2012.
Browns products are available in all major supermarkets and are also distributed through Fife Creamery and IM Foods to smaller independent retailers.
They are currently going through a period of consolidation, however they will continue to develop and extend their ranges further in 2012.
From humble beginnings in a south Lanarkshire butchers shop in 1885, Browns Food Group is now a multi-disciplinary food manufacturing organisation, operating from 7 state of the art facilities throughout the UK with their Head Office in the Scottish Borders.
Browns supply a large range of foods, ranging from delicatessen, pre sliced cooked meats, smoked salmon and convenience foods.
Wrestlers Step Up The Heat With New Chilli Burgers
Westlers has added a new, spicy chilli burger variety to its best-selling range of canned burgers in stores.
The new recipe comes as an extension of the already popular Hamburgers in Onion Gravy variety, offering a more adventurous taste sensation with a spicy tomato & chilli sauce.
The new product’s packaging design features two chillies to communicate the heat levels of the burgers, so customers won’t be caught unaware. This new addition to Westlers’ already diverse mealtime offering provides a delicious, spicy and taste filled meal on a budget. Like all Westlers canned produce the chilli burgers are ambient, meaning they can be heated up quickly with no need for defrosting or refrigerated storage.
The new chilli burger variety is the first of a series of new products to be launched under the Westlers brand, with further recipes due to hit shelves in 2012.
Robert Burns, Marketing Controller from Malton Foods Ltd, trading as Westlers says: “We are thrilled to introduce the new chilli burgers as the first of many new product additions to the Westlers range. The new recipe will give our customers greater choice and offer something a little more spicy than our other existing recipes.”
Confirmed stockists of the new product include Parfetts, B&A Cash and Carry and Batley Bestway with further cash and carry and independent retail outlets to follow.
For more information on Westlers food offering, please call 01653 693971 or email custserv@westler.com.
Morrisons is launching its first M Kitchen frozen convenience range.
Browns had unveiled their new Take Me Away range.
Westlers has added a new, spicy chilli burger variety to its best-selling range of canned burgers in stores.