|
|
| |
|
Today's News |
| |
| |
| Gourmet Raw Launch The Ultimate Healthy Crisp Experience |
|
|
|
 British raw food specialist Gourmet Raw has launched a new addition to their range this January.
Their new raw crisps are the perfect snack, with nothing to feel guilty about: made from sprouted buckwheat, which is full of protein and fibre, Gourmet Raw then add locally grown vegetables, herbs and seeds that are crammed full of vitamins and minerals. Each variant is slowly dried in order to retain all the naturally occurring enzymes and nutrients present in the carefully selected ingredients.
Every packet contains no preservatives, binders or chemicals...just 100% natural ingredients packed with goodness.
Available as Red pepper, Beetroot or Spicy Thai, each packet will retail for £1.99 and is: ✓ 100% natural ✓ organic ✓ dairy free ✓ wheat free
raw & living ✓ gluten free ✓ vegan ✓ non GM ✓ prepared under 40.5 ̊C
Available from www.gourmetraw.com and select independents. |
|
| Item last updated: Friday August 19 2011 11:06 |
|
| Back to top |
|
| |
| Florette Launches New Duo Range For Premium Salad Lovers |
|
|
|
 Florette has launched a new salad range in a bid to draw in premium consumers.
The new Duo range pairs popular mono leaves together in a 70g grab bag; Lambs Lettuce and Wild Rocket, and Lambs Lettuce and Ruby chard.
The range currently offers Lambs Lettuce & Wild Rocket plus Lambs Lettuce & Ruby Chard, both priced from £1.19.
Elaine Smith, Florette marketing manager said: “We’ve been witnessing a distinct trend for consumers to buy more adventurous leaves because they want to be excited and inspired by their salad choices.
“Premium salad consumers have actually been driving the highest share of sales growth across the category.
“Around £6m more than everyday salad mixes over the last three years and we’re confident that we have an exciting new concept that will really engage with premium consumers to further drive growth within this segment.
“Thanks to our heritage and expertise, we know exactly what leaves partner well together, to add colour, taste and texture to the base plate or side salad as well as interest and new occasions to the overall salad fixture.”
The new Duo range has been designed to drive interest amongst ABC women who are adventurous about salad and recipe creation.
Florette researched the new Duo range, canvassing opinion with its target audience and witnessing a positive response, with around 65% declaring intent to purchase and almost half saying that they would purchase in addition to their current salad choices.
Elaine added: “We’ve been delighted with the pre-launch feedback which strongly supports the consumer and category rationale behind the new range so we’re looking forward to seeing this translate into incremental sales through the season.”
|
|
| Item last updated: Friday August 19 2011 11:06 |
|
| Back to top |
|
| |
| Retailers Refresh Fresh Offering At Spar |
|
|
|
 SPAR and Capper & Co. are helping retailers improve sales and footfall with a revamp of their fresh produce proposition and launch of the Market Garden branding solution.
Market Garden is an all-encompassing fresh produce brand aimed at driving profitable sales by offering high quality produce to customers, demonstrating the Red Dragon Guild’s commitment to fresh.
The brand new Market Garden theme will see high-quality, farm-assured produce accompanied by pre-printed recyclable bags in anti-mist film and recyclable punnets in defined depths with hard lids and flow wrap.
The proposition will be supported by POS material such as flash labels; window posters and gondola ends; a new banana stand and dump bin combo to enable more effective merchandising of promotions; a fit for purpose range of produce chillers; and leaflets and media activity highlighting the message of buying fresh.
John Penquet, Produce Manager at Capper & Co explained: “The objective of Market Garden is to implement an all encompassing produce brand solution that will drive profitable sales through offering our customers a high quality, competitively priced produce range.
“The produce market is growing in value by 3% and in volume by 8% in spite of the economic downturn,” said Penquet.
“However produce participation is currently only circa 2% of RDC sales – there is clearly a significant opportunity here to increase this number,” he said.
“The quality of our fresh produce is paramount and there is full specification for every product, with quality controllers checking product freshness.
“Furthermore, we have a first-rate sourcing strategy in place, and ethical relationships with our growers, who we are now working with directly to ensure full traceability.”
Richard Harman, Trading Director at Capper & Co., said now was the ideal time for retailers to refresh their produce offer: “Produce sales are growing and with customer shopping missions changing, retailers must have an attractive fresh proposition if they want to increase their customer base.”
“With the help of the Market Fresh proposition, the Red Dragon Guild is offering retailers tools to build their sales, and increase footfall and basket spend,” he concluded. |
|
| Item last updated: Friday August 19 2011 11:06 |
|
| Back to top |
|
|
|
|