Gourmet Raw Launch The Ultimate Healthy Crisp Experience
British raw food specialist Gourmet Raw has launched a new addition to their range this January.
Their new raw crisps are the perfect snack, with nothing to feel guilty about: made from sprouted buckwheat, which is full of protein and fibre, Gourmet Raw then add locally grown vegetables, herbs and seeds that are crammed full of vitamins and minerals. Each variant is slowly dried in order to retain all the naturally occurring enzymes and nutrients present in the carefully selected ingredients.
Every packet contains no preservatives, binders or chemicals...just 100% natural ingredients packed with goodness.
Available as Red pepper, Beetroot or Spicy Thai, each packet will retail for £1.99 and is: ✓ 100% natural ✓ organic ✓ dairy free ✓ wheat free raw & living ✓ gluten free ✓ vegan ✓ non GM ✓ prepared under 40.5 ̊C
Tyrells Put the Crinkle In Veg Crisps With Innovtive Flavours
Tyrrells, the English crisp brand, has unveiled further innovation in the crisp category with the launch of ‘Crinkly Veg’ crisps.
The new product is a mix of Crinkle cut Beetroot, Parsnip & Carrot Crisps seasoned with Rosemary & Wild Garlic.
Available in 150g and 40g bags, the new crisps are launching with an rsp of £2.99 and 99p respectively.
Tyrrells has focused on developing a range of ‘crinkly’ vegetable based crisps in conjunction with consumers.
During the research, consumers were invited to taste and score a variety of different seasonings and Rosemary & Wild Garlic came out on top as people believed it was reminiscent of roasted vegetables that accompany a Sunday lunch.
Tyrrells explains the reasoning behind the product development on the back of pack by stating: ‘’For years we have wondered what would happen if we were to take our favourite root veg and put them through our very favourite contraption – The Crinkler.
“We finally caved in, and gosh we’re glad we did. Sweet, earthy veg cut to a thick and gratifying crinkle. Our only regret: we should have done it yonks ago.”
Oliver Rudgard, Marketing Director at Tyrrells, said: “We are very excited to be leading product innovation in the vegetable crisps category, a category where Tyrrells are the market leaders and continue to enjoy strong growth with the MAT this year having grown over 37% vs last year.
“We are still focused on growing the value of our vegetable crisp range. Investing and driving NPD is key to growing the business as a whole, so we’re always looking for new ways to grow the premium segment with exciting incremental opportunities.
“This will be visible over the next few months, with a number of exciting extensions to the brand.”
The new Crinkly Veg crisps are made from selected vegetables and hand-cooked in sunflower oil and they join the Tyrrells root vegetable family – which currently includes:
* Mixed Root Vegetable Crisps & Sea Salt (Parsnip, Beetroot & Carrot), * Parsnip & Black Pepper * Beetroot & Sea Salt
– all of which have won Gold Great Taste Awards.
Tyrrells Crinkly Veg crisps will be available from March in leading multiple outlets and quality independents, delis and farm shops.
Item last updated: Wednesday November 23 2011 08:58
Nicknamed the ‘Crispmas Dinner collection’, retailer Tesco has launched an entire festive meal menu – made of crisps.
As part of the new seasonal range, Tesco has also included a ‘dessert’ flavour, mince pie - the UK’s first ever sweet crisp – seasoned with dried fruit, spices and buttery pastry.
The festive ‘meal’ flavours also include Wensleydale and cranberry cheese flavour and spiced gammon for starters, and roast turkey and stuffing with onion gravy flavour for mains.
The selection, launching into the Tesco Finest range, is aimed at the growing hand cooked premium crisp market, which has grown by 20% in the last year.
Each 150g pack retails at £1.39, and the £1.30 packs were inspired by Michelin-starred gourmet chef Hans Van Wolde.
The crisps are launching as limited edition products to coincide with the festive season 2011.
Tesco crisps buyer Chris Gee said: “These limited edition crisps have been launched with the party season in mind and we think people will be able to have a lot of fun with them.
“These crisps will be a hit with anyone who loves Christmas dinner and wants a sneak taste of the seasonal feast ahead of the big day.
“We’ve worked with some of the UK’s top crisp making experts and have selected premium grade potatoes and carefully selected seasonings to make sure they taste as special as you’d expect of the grandest meal of the year.”
The crisps were inspired by Michelin-starred gourmet chef Hans Van Wolde, who is known widely as the Dutch Heston Blumenthal and worked with Tesco’s suppliers on creating vanilla salt crisps.
The new range are made in Devon from the Hermes variety of potatoes, which are grown in Cornwall and Hampshire and are delivered daily to be washed, peeled and sliced.
The thinly sliced potatoes are then hand-cooked in high oleic sunflower oil.
Item last updated: Wednesday November 23 2011 08:58
British raw food specialist Gourmet Raw has launched a new addition to their range this January.
Tyrrells, the English crisp brand, has unveiled further innovation in the crisp category with the launch of ‘Crinkly Veg’ crisps.
Nicknamed the ‘Crispmas Dinner collection’, retailer Tesco has launched an entire festive meal menu – made of crisps.